Digital Marketing Glossary
Stop worrying about the technicals. We've defined the most common SEO, AI, and digital marketing buzzwords so you can make informed decisions.
A
An automated software feature that instantly sends a text message to a customer when their phone call to a business goes unanswered.
C
The systematic process of increasing the percentage of website visitors who take a desired action.
D
A search engine ranking score that predicts how likely a website is to rank in search engine result pages.
G
The practice of optimizing content so that it is understood, retrieved, and cited by AI-powered search engines and generative models.
A free tool from Google that allows business owners to manage how their local business appears across Google products, like Maps and Search.
The block of three local business listings (and a map) that appears at the top of Google search results for location-based queries.
L
Any online mention of the name, address, and phone number (NAP) for a local business.
N
An acronym standing for Name, Address, and Phone number, which are the core pieces of information used in local SEO.
O
Actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
The practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
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