HomeGlossaryNAP (Name, Address, Phone)

    NAP (Name, Address, Phone)

    An acronym standing for Name, Address, and Phone number, which are the core pieces of information used in local SEO.

    Consistency in your NAP across the internet is a crucial ranking factor for local SEO. Search engines cross-reference this information to verify the legitimacy and exact location of your business. If your NAP is inconsistent (e.g., using 'St.' on one site and 'Street' on another, or having an old phone number listed), it can confuse search engines and hurt your local rankings.

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