Overcoming High PPC Costs with Authoritative SEO
3x
Growth in Qualified Consultations
The Challenge
The firm was spending over $150 per click on competitive personal injury keywords. Their website looked generic and lacked the authoritative E-E-A-T signals required to rank organically against massive regional law firms.
Our Strategy
Overhauled the website architecture to emphasize attorney authority, trust badges, and successful case results.
Built a silo of highly specific practice area pages (e.g., 'Truck Accident Lawyer in [City]').
Deployed an automated review generation campaign to rapidly build 5-star Google reviews.
The Results
Tripled organic (free) consultations in 6 months.
Reduced overall Cost Per Acquisition (CPA) by 62%.
Ranked on page 1 for 15+ highly competitive local legal terms.
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